K-Pop Star to Watch: ENHYPEN

Created through the 2020 competition show I-Land — executive-produced by HYBE chairman Bang Si-Hyuk with guest judges and appearances from K-pop legends Rain and Zico, plus HYBE groups like BTS, SEVENTEEN and TOMORROW X TOGETHER — ENHYPEN is the first act under Belift Lab, a joint venture between HYBE and influential Korean entertainment and media company CJ E&M.

K-Pop Star to Watch: TOMORROW X TOGETHER

Since debuting in 2019, TOMORROW X TOGETHER has released two albums and five EPs — the most recent of which, The Name Chapter: Temptation (EP), became the band’s first No. 1 on the Billboard 200. Hueningkai — one of the five members alongside Soobin, Beomgyu, Taehyun and Yeonjun, all of whom are in their early 20s — believes the act’s willingness to evolve and speak to that journey in its music is what helped secure such a strong debut.

K-Pop Star to Watch: NewJeans

“You got me looking for attention,” NewJeans sings on its debut single, “Attention.” And since the track’s July 2022 release, the quintet — Minji, Hanni, Danielle, Haerin and Hyein — has indeed dominated K-pop discourse. Its debut broke K-pop conventions: no teasers, no concept photos, no information revealed about the members’ identities.

Introductory A-Z Crash Course for New K-Pop Fans

With numerous K-pop acts making waves on charts, and artists coming out of the South Korean music world signing with major labels in the U.S., there has never been a better time to get into the genre. But as important as the music is, the fandom element of the K-pop-loving lifestyle is just as important for many fans.

The 2023 MAMA Awards Are Heading to Tokyo

As MAMA Awards is a ceremony that acknowledges the most outstanding K-POP artists as chosen by global fans, it will continue to serve as a platform where countless music fans can engage and unite as one, transcending regions, backgrounds, and generations.